Yale School of Public Health
P.O. Box 208034
New Haven, CT 06520-8034
Institutional Affiliation: Yale University
NBER Working Papers and Publications
|March 2019||Information Source and Cigarettes: Experimental Evidence on the Messenger Effect|
with Johanna Catherine Maclean, Joachim Marti: w25632
We examine the importance of information source (the ‘messenger’) on consumer choice in the context of cigarettes, electronic and tobacco. We proxy choice with intentions to use cigarettes and risk perceptions. We experimentally vary the messenger across three information sources: government, physicians, and private companies. We compare effects relative to a no source control in a sample of adult smokers. Neoclassical theory predicts that the information source, or the messenger, should not influence choices. Behavioral economics suggests that the messenger can have important implications for how consumers process information and, in turn, make decisions. Our findings provide evidence in line with behavioral economics: the messenger influences intention to use e-cigarettes, and risk perce...
|September 2017||Should Flavors be Banned in E-cigarettes? Evidence on Adult Smokers and Recent Quitters from a Discrete Choice Experiment|
with Joachim Marti, Jody L. Sindelar: w23865
E-cigarettes are available in over 7,000 flavors, whereas all flavors but menthol are banned in combustible cigarettes. The FDA recently requested a ban on e-cigarette flavors, but was rejected. The FDA is again considering this ban and also a ban on menthol in combustible cigarettes, but there is little information on the impacts of alternative bans on the market for combustible and e-cigarettes. Our study provides these much-needed estimates. We conduct a discrete choice experiment on a nationally representative sample of 2,031 adult smokers and recent quitters that we collected. We estimate preferences for flavors and other attributes and use these preferences to predict the demand for each cigarette type and for “none of these.” We then predict the impact of alternative bans and compa...
|March 2016||To ‘Vape’ or Smoke? A Discrete Choice Experiment Among U.S. Adult Smokers|
with Joachim Marti, Johanna Catherine Maclean, Jody L. Sindelar: w22079
A small but rapidly growing percentage of the U.S. population uses e-cigarettes. Policymakers, especially the FDA, are concerned about their public health impact and thus are contemplating regulations. We provide empirical evidence to inform such policy choices. Specifically, we examine how the demand for e-cigarettes would vary across policy-relevant attributes: 1) health impact, 2) effectiveness in helping smokers quit, 3) bans in public places, and 4) price. We conduct an online discrete choice experiment of 1,669 adult smokers who select among combustible cigarettes and two types of e-cigarettes as attributes are varied. Using a conditional logit model we estimate smokers’ preferences across attributes. Then, using a latent class model, we identify types of smokers and conduct policy s...