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NATIONAL BUREAU OF ECONOMICS RESEARCH, INC.
Economics of Digitization
Shane Greenstein, Josh Lerner and Scott Stern, Organizers
February 24 and 25, 2011
SIEPR
Stanford University
Stanford, CA
PRELIMINARY PROGRAM
THURSDAY, FEBRUARY 24:
12:00 n	Lunch
1:00 pm	Introduction
1:20 pm	Jonathan Levin, Stanford University and NBER Learning from Seller Experiments in Online Markets
2:10 pm	Break
2:40 pm	Avi Goldfarb, University of Toronto Privacy Regulation and Online Advertising
3:40 pm	Break
4:00 pm	Panel: The Role of Copyright
	Preston McAfee, Yahoo! Research Fernando Laguarda, Time Warner Cable Gil Penchina, Wikia Molly Van Houweling, UC Berkeley
5:00 pm	Adjourn
6:30 pm	Group Dinner
	Il Fornaio Restaurant, 520 Cowper Street (at the Garden
	Court Hotel), Palo Alto.
FRIDAY, FEBRUARY 25:
8:30 am	Breakfast
9:00 am	Heidi Williams, MIT and NBER Intellectual Property Rights and Innovation: Evidence from the Human Genome
9:50 am	Break
10:10 am	Pam Samuelson, UC Berkeley The Economics of the Digitization of Books As a Rationale for the Google Books Project and Settlement (and the Implications of Google Books for the Future)
11:00 am	Break
11:15 pm	Panel: The Future of Digitization and its Governance,
	Ashlee Vance, Bloomberg Businessweek Hal Varian, Google Danny Goroff, Sloan Foundation
12:15 pm	Lunch and Adjourn