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NATIONAL BUREAU OF ECONOMICS RESEARCH, INC.
Economics of Digitization
Shane Greenstein, Josh Lerner and Scott Stern, Organizers
March 8, 2013
SIEPR
Stanford University
Stanford, CA
PROGRAM
THURSDAY, MARCH 7:
6:00 pm	Group Dinner
	Il Fornaio Restaurant, 520 Cowper Street
	(at the Garden Court Hotel), Palo Alto
FRIDAY, MARCH 8:
8:30 am	Continental Breakfast

9:00 am	Miguel Godinho de Matos, Carnegie Mellon University Pedro Ferreira, Carnegie Mellon University Rahul Telang, Carnegie Mellon University Michael D. Smith, Carnegie Mellon University The Impact of Popularity on the Sales of Movies in Video-on-Demand: a Randomized Experiment Discussant: Catherine Tucker, Massachusetts Institute of Technology and NBER
9:45 am	Ruben Enikolopov, New Economic School Maria Petrova, New Economic School Konstantin Sonin, New Economic School Do Political Blogs Matter? Corruption in State-Controlled Companies, Blog Postings, and DDoS Attacks Discussant: Ray Fisman, Columbia University and NBER
10:30 am	Break
11:00 am	Garrett A. Johnson, Northwestern University Randall Lewis, Google, Inc. David H. Reiley, Jr., Google, Inc. Location, Location, Location: Proximity and Repetition Increase Effectiveness of Display Ads in Controlled Experiments Discussant: Susan Athey, Stanford University and NBER
	Tom Blake, eBay Research Labs Chris Nosko, University of Chicago Steven Tadelis, eBay Research Labs Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment Discussant: Susan Athey, Stanford University and NBER
12:30 pm	Lunch
1:45 pm	Joel Waldfogel, University of Minnesota and NBER Imke Reimers, University of Minnesota Storming the Gatekeepers: Digital Disintermediation in the Market for Books Discussant: Joshua Gans, University of Toronto and NBER
2:30 pm	Break
2:45 pm	Peter DiCola, Northwestern University Money from Music: Survey Evidence on Musicians' Revenue and Lessons About Copyright Incentives Discussant: Ajay Agrawal, University of Toronto and NBER
3:30 pm	Break
3:45 pm	Avi Goldfarb, University of Toronto Ryan C. McDevitt, University of Rochester Sampsa Samila, National University of Singapore Brian S.. Silverman, University of Toronto The Effect of Social Interaction on Economic Transactions: An Embarrassment of Niches? Discussant: Liran Einav, Stanford University and NBER
4:30 pm	Adjourn